One platform, everything included

Every tool your bookings need, in one place

From the first booking to the final invoice, Appointment Tools automates the whole journey — calendar, payments, reminders, accounting and an AI assistant that never sleeps.

★★★★★ Loved by independent pros
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Online booking pages

A branded booking page that works like a 24/7 receptionist — clients pick a service, choose a time and pay, all by themselves.

  • Beautiful, mobile-first booking page on your own link or custom domain
  • Unlimited services, each with its own duration, price and deposit
  • Only ever offers the times you're genuinely free
  • Recurring appointments for your regular clients
  • QR codes for walk-ins, posters and check-in
An independent professional taking bookings online
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Group & event bookings

Sell classes, workshops and ticketed events — one session, many attendees — with capacity and check-in handled for you.

  • Set a capacity per session; bookings close automatically the moment it sells out
  • One-off dated events or weekly recurring class schedules
  • Clients book several spots at once, with details and pricing per attendee
  • Every attendee gets a unique QR code — check people in by scan or by hand
  • Live attendee counts and check-in rates for every event
A small group class led by an independent professional
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Calendar & scheduling

Your working hours, your rules. Set your availability once and let clients book around it — never double-booked, never overbooked.

  • Custom working hours, breaks and buffers between appointments
  • Block out holidays and personal time in a click
  • Two-way Google Calendar sync keeps everything in one diary
  • Live availability that updates the moment a slot is taken
An independent professional checking their schedule on a phone
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Video appointments

Run consultations and sessions online. A meeting link is created and shared automatically the moment a client books.

  • Native Zoom and Google Meet integration
  • Meeting links generated and emailed with every confirmation
  • Perfect for coaches, consultants and remote consultations
An independent consultant on a video call
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Payments

Get paid the moment a client books. Take a deposit to protect your time, or the full amount up front.

  • Accept cards with Stripe
  • Deposits or full payment collected at checkout
  • Payment links, refunds and cash records built in
  • Deposits stop no-shows before they happen
A client paying by card at a studio counter
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Invoicing & tax

Every booking can produce a clean, branded invoice — and your bookkeeping stays up to date without touching a spreadsheet.

  • Automatic branded PDF invoices and receipts
  • Built-in VAT / tax handling
  • Two-way Xero sync for effortless accounting
An independent professional reviewing an invoice at her desk
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Clients & CRM

Every client, appointment and preference in one searchable place — the memory that builds loyalty and repeat business.

  • Complete client profiles with full booking history
  • Notes, tags and preferences for a personal touch
  • Segments that flow straight into your marketing
A professional welcoming a returning client
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Reminders & notifications

Automatic, on-brand messages that confirm bookings and gently nudge clients — the single biggest weapon against no-shows.

  • Reliable email delivery powered by Postmark
  • SMS reminders via Twilio for the messages that get read
  • Confirmations, reminders and follow-ups, all automatic
A professional checking a reminder on their phone
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AI booking assistant

A 24/7 assistant that answers questions and captures bookings on your page while you're with a client — trained on your services and prices.

  • Choose your engine: Claude, OpenAI or Google
  • Trained on your services, pricing and policies
  • Built-in safety guardrails and monitoring
A relaxed professional while the assistant works
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Marketing & growth

Turn one-off clients into regulars and fill the quiet days — the tools to grow without hiring anyone.

  • Email newsletters and campaigns to your client list
  • Coupons and discount codes to win back and reward clients
  • Google Analytics (GA4) and Meta Pixel tracking
A professional reviewing business growth on a tablet
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Your brand, your platform

It looks like you built it yourself — because it's yours. Put your brand front and centre and connect the tools you already use.

  • Full custom branding, your own domain and white-label option
  • Google Sheets export and a REST API for anything custom
  • Run more than one business from a single login
  • A live dashboard of revenue, bookings and no-show trends
An organised independent professionals workspace

See it working on your business

Start free and have your branded booking page live in 30 minutes.