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A yoga class in session in a bright wooden-floored hall, the instructor guiding from the front
Yoga instructor · Galway

The hall costs the same whether twelve turn up or four

A clipboard by the door and a tenner in a basket could never tell her how full Tuesday was. Now the class page can — and it sells the last two mats itself.

Saoirse Ní Bhriain, yoga instructor

Saoirse Ní Bhriain

Anam Yoga

Yoga instructor, Galway

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“The hall is paid for either way. Knowing on Sunday how Tuesday looks is the whole game.” Saoirse, on running classes out of a hired hall
The challenge

Before the booking link

Saoirse hires a wooden-floored hall in Galway by the hour and runs three classes a week out of it. The economics are unforgiving and simple: the hall costs the same whether twelve people come or four, so the first couple of students through the door pay the rent and everyone after that is her income.

For years the system was a clipboard by the door and cash in a basket. It could not tell her how many were coming until they were standing in front of her, and contactless has quietly killed the cash float — "sorry, I have no cash on me, I will get you next week" turned into a steady, unrecoverable leak. Meanwhile the people who wanted to book were doing it on a Sunday night, when she was asleep and the clipboard was in the boot of her car.

The setup

How Saoirse put it together

Each class became a group service with a real capacity: sixteen mats for the Tuesday flow, twelve for the beginners' class, because she cannot correct sixteen people's alignment and give twelve beginners a first look at a pose in the same hour. Her weekly timetable went in as a recurring schedule, so Tuesday and Thursday evenings and Saturday morning simply exist on the page for as far ahead as anyone wants to book.

Payment happens at the time of booking, which is the part that changed attendance most — a paid mat holds far better than a promise to come. She leaves the remaining spaces visible on each class, which turns out to be its own quiet nudge: a page that says two spaces left sells differently to one that says book now. On the morning of a class she pulls the attendee list up on her phone and ticks people off as they come through the door.

The results

What changed

The clipboard is gone and so is the basket. She knows on Sunday evening what Tuesday looks like, which means she can decide whether it is worth sending a note to her list rather than finding out at seven o'clock with the hall already paid for. Her Tuesday class now runs close to full most weeks. The quiet Thursday daytime class she had been subsidising for a year, she moved to an evening instead of guessing at it for another term.

16
mats, and she knows who is on them

Capacity is set per class — twelve for the beginners' night, as many as she can actually teach at once.

€0
cash counted at the door

Every space is paid for at the time of booking, so the basket and the "next week" IOUs are retired.

Sunday
is when she knows about Tuesday

A live attendee list days ahead, instead of a headcount at seven o'clock.

What Saoirse uses

The features behind this story

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